- Don't assume people will find your website
- Don't assume people will come to your website
- Don't assume people will come back to your website once they have visited
- Don't treat the web as a broadcast medium - it's not
- Look at what really works on the web, not what looks flashy or beautiful
- Social isn't a nice add-on, it's core
- Don't create walled gardens
- Focus on findable, linked, shareable unique content
- Users behaviour online is different to what it is for radio or tv
- Do the right thing for the medium - listen to people who understand it
- Your brand won't carry you far online if you get it wrong
Wednesday, 4 February 2009
Some basics for media companies
Been thinking about some really basic principles that traditional media companies need to remember:
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