Some basics for media companies

Been thinking about some really basic principles that traditional media companies need to remember:

• Don't assume people will find your website
• Don't assume people will come to your website
• Don't assume people will come back to your website once they have visited
• Don't treat the web as a broadcast medium - it's not
• Look at what really works on the web, not what looks flashy or beautiful
  
• Social isn't a nice add-on, it's core
• Don't create walled gardens
• Focus on findable, linked, shareable unique content
  
• Users behaviour online is different to what it is for radio or tv
• Do the right thing for the medium - listen to people who understand it
  
• Your brand won't carry you far online if you get it wrong

Not rocket science, but I feel better for writing it down.